Overview
- Wirtschaftswissenschaftliche Studie
- Fachbeiträge zu Themen des Dialogmarketings
- Sammelband zum interdisziplinären Kongress für Dialogmarketing
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Table of contents (10 chapters)
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Editors and Affiliations
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Bibliographic Information
Book Title: Dialogmarketing Perspektiven 2016/2017
Book Subtitle: Tagungsband 11. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Editors: DDV Deutscher Dialogmarketing Verband e.V.
DOI: https://doi.org/10.1007/978-3-658-16835-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-16834-6Published: 28 February 2017
eBook ISBN: 978-3-658-16835-3Published: 18 February 2017
Edition Number: 1
Number of Pages: X, 202
Number of Illustrations: 45 b/w illustrations
Topics: Consumer Behavior, Branding, Online Marketing/Social Media