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Customer Centricity als Erfolgsfaktor

Die Facetten von Customer Centricity und ein Blick in die Zukunft

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Customer Centricity

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Zusammenfassung

Customer Centricity wird in Zukunft eine noch wichtigere Rolle in der Geschäftsstrategie von Unternehmen spielen, da sie dazu beitragen wird, Kundenbindung und Kundenzufriedenheit zu erhöhen und langfristigen Erfolg zu erzielen. Obwohl diese Erkenntnis seit einigen Jahren in Forschung und Praxis diskutiert wird, haben viele Unternehmen bei diesem Thema nach wie vor zu kämpfen. Komplexität und Dynamik der Kundenbeziehungen haben sich in den letzten Jahrzehnten verschärft, zudem klafft eine Lücke zwischen Erkenntnissen aus der Wissenschaft und Anwendungsfeldern in der Praxis. Der vorliegende Band versucht diese Lücke zu schließen und leistet einen Beitrag zur Verbindung von Wissenschaft und Praxis.

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Author information

Authors and Affiliations

  1. IU Internationale Hochschule, Fernstudium, München, Deutschland

    Susanne O’Gorman

  2. IU Internationale Hochschule, Campus Hamburg, Hamburg, Deutschland

    Gabriele Schuster

Authors
  1. Susanne O’Gorman
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  2. Gabriele Schuster
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Correspondence to Susanne O’Gorman .

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Editors and Affiliations

  1. IU Internationale Hochschule, München, Deutschland

    Susanne O'Gorman

  2. IU Internationale Hochschule, Hamburg, Hamburg, Deutschland

    Gabriele Schuster

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© 2024 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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O’Gorman, S., Schuster, G. (2024). Customer Centricity als Erfolgsfaktor. In: O'Gorman, S., Schuster, G. (eds) Customer Centricity. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-42173-1_19

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  • DOI: https://doi.org/10.1007/978-3-658-42173-1_19

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-42172-4

  • Online ISBN: 978-3-658-42173-1

  • eBook Packages: Business and Economics (German Language)

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