Overview
- Eine medienwissenschaftliche Studie
- Empirische Ergebnisse aus der Forschung
- Analyse zur Wirkung von Storytelling?
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Table of contents (11 chapters)
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Bibliographic Information
Book Title: Storytelling in Journalismus, Organisations- und Marketingkommunikation
Editors: Silvia Ettl-Huber
DOI: https://doi.org/10.1007/978-3-658-25728-6
Publisher: Springer VS Wiesbaden
eBook Packages: Social Science and Law (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Softcover ISBN: 978-3-658-25727-9Published: 19 March 2019
eBook ISBN: 978-3-658-25728-6Published: 11 March 2019
Edition Number: 1
Number of Pages: IX, 244
Number of Illustrations: 1 b/w illustrations
Topics: Communication Studies, Corporate Communication/Public Relations, Media Studies