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Table of contents (9 chapters)
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Einführung
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Grundlagen zu CRM und Testimonial Endorsement
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Testimonial Endorsed CRM: Theoretische Grundlagen
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Schlussbetrachtung
About the author
Bibliographic Information
Book Title: Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Book Subtitle: Fundraising-Instrument für Nonprofit-Organisationen
Authors: Patricia Lauper
Series Title: Marktorientiertes Nonprofit-Management
DOI: https://doi.org/10.1007/978-3-8349-6721-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2984-6Published: 18 April 2011
eBook ISBN: 978-3-8349-6721-3Published: 18 May 2011
Series ISSN: 2626-7438
Series E-ISSN: 2626-7446
Edition Number: 1
Number of Pages: XXI, 273
Number of Illustrations: 21 b/w illustrations
Topics: Health Care Management, Marketing, Management