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Book Title: Werbecharaktere im Umfeld fiktionaler Medienwelten
Book Subtitle: Eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Authors: Anja Spilski
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-8349-6179-2
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2678-4Published: 13 January 2011
eBook ISBN: 978-3-8349-6179-2Published: 02 April 2011
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XXII, 306
Number of Illustrations: 18 b/w illustrations
Topics: Marketing