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Table of contents (9 chapters)
Editors and Affiliations
Bibliographic Information
Book Title: Konsumentenpsychologie und Markenartikel
Editors: Fritz Unger
DOI: https://doi.org/10.1007/978-3-642-93621-0
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Physica-Verlag Heidelberg 1986
Softcover ISBN: 978-3-642-93622-7Published: 24 January 2012
eBook ISBN: 978-3-642-93621-0Published: 13 March 2013
Edition Number: 1
Number of Pages: XVI, 239
Topics: Marketing