Abstract
Behavior decision theorists have studied human decision making in great detail. Since the late 1960’s, Einhorn, Edwards, Kahneman, Roy, Trevsky, and others have developed new thoeries to explain choice and decision behavior. Thus far this behavior research has had little impact on multiple criteria decision making (MCDM). Only a handful of MCDM-research have critically examined the behavioral underpinnings of our field. To improve the success of decision tools in practice, MCDM-research should pay more attention to the behavioral realities of decision making. In this paper, we discuss various behavioral issues relevent for MCDM based on our personal observations and experiments with human subjects. The spirit of our paper is to pose questions rather than provide definite answers.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Bettman, J. R. and Kakkar, P. (1977): "Effects of Information Presentation Format on Consumer Information Acquisition Strategies", J of Consumer Research 3. 233–240.
Bettman, J. R. and Park, C. W. (1980): "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis", J of Consumer Research 6, 234–248.
Bockenholt, U., Albert, D., Aschcnbrenncr, M., and Schmalhofer, F. (1991): "The Effects of Attractiveness, Dominance, and Attribute Differences on Information Acquisition in Multiattribute Binary Choice", Org Beh and Human Dec Proc 49. 258–281.
Davey, A., Olson, D., and Wallenius, J. (1994): "The Process of Multiattribute Decision Making: A Case Study of Selecting Applicants for a Ph.D. Program", EJOR 72, 469–484.
Ford, K. J,, Schmitt, N., Schcchtman, S. L., Hults, B. M., and Doherty, M. L. (1989): "Process Tracing Methods: Contributions, Problems, and Neglected Research Questions", Org Beh and Human Dec Proc 43, 75–117.
Houston, D. A., Sherman, S., and Baker, S. M. (1991): "Feature Matching, Unique Features and the Dynamics of the Choice Process: Predecision Conflict and Postdecision Satisfaction", J of Experimental Psychology 27,411–430.
Kahneman, D. and Tversky, A. (1979): "Prospect Theory: An Analysis of Decisions Under Risk", Econometrica 47, 262–291.
Kasanen, E., Wallenius, H., Wallenius, J., and S. Zionts (1994): "A Study of High-Level Managerial Decision Processes, With Implications for Decision Science Research", unpublished manuscript, October 1994.
Kasanen, E. and Ostermark, R. & Zeleny, M. (1991): "Gestalt System of Holistic Graphics: New Management Support View of MCDM", Computers & OR 18, 233–239.
Korhonen, P. (1991): "Using Harmonious Houses for Visual Pairwise Comparison of Multiple Criteria Alternatives", Decision Support Systems 7, 47–54.
Korhonen, P. and Halme, M. (1992): "Supporting the Decision Maker to Find the Most Preferred Solution for a MOLP-problem", in Goicoechea, A., L. Duckstein, and S. Zionts (Eds.), Multiple Criteria Decision Making. Springer-Verlag, 173-183.
Korhonen, P., Larichev, O., Mechitov, A., Moshkovich, H., and Wallenius, J.: "Choice Behavior in a Computer-Aided Multiattribute Decision Task", unpublished manuscript, August 1994.
Korhonen, P., Moskowitz, H. and Wallenius, J. (1990): "Choice Behavior in Interactive Multiple Criteria Decision-Making", Annals of Operations Research 23, 161–179.
Korhonen, P., Narula, S, and Wallenius, J. (1989): "An Evolutionary Approach to Decision-Making, with an Application to Media Selection", Mathematical and Computer Modelling 12, 1239–1244.
Korhonen, P., Oretskin, N., Teich, J., and Wallenius, J. (1995): “The impact of a Biased starting Position in a single Negotiation Text type Mediation”, Group Decision and Negotiation 4, 357–374.
Mikonnen, K.-M. (1991): “Paatoksentekijan valintakayttaytyminen monitavoitteisessa paatoksenteossa lahtotilanteen muuttuessa”, Masters Thesis, helsinki School of economics.
Montgomery, H. and O. Svenson (1976): "On decision rules and information Processing Strategies for Choices Among Multiattribute Alternatives", Scandinavian J of psychology 17, 283–291.
Murtaugh, H. (1984): “A model of grocery Shopping Decision Process Based on Verbal Protocol Dat”, Human Organization 43, 243–251.
Nuevonen, A.-P. (1989): “Paatoksentekijan tavoitatasojen muuttuminen monitavoitemallin realistisuuden vaikutukseta”, Master Thesis, Helsinki School of Economics.
Payne, J. (1989): “Eriasteisen tuen merkitys paatoksentekijan valintakayttaytymiselle monitavoitteissa paatoksentossa”, Masters Thesis, Helsinki School of Economics.
Payne, J. (1976): “Task Complexity and Contigent Processing in decision Making: An information Search and Protocol Analysis”, Org Beh and human perf 16, 366–387
Peiponen, P. (1991): "Monitavoitteisten paatosvaihtoehtojen visuaalinen paremmuusvertailu". Masters Thesis, Helsinki School of Ecomics.
Rosen, D. and R. Olshavsky (1987): "A Protocol Analysis of Brand Choice Strategies Involving Recommendations", J of Consumer Research 14, 440–444.
Salmincn, P. and Wallenius, J. (1993): "Testing Prospect Theory in a Deterministic Multiple Criteria Decision-Making Environment", Decision Sciences 24, 279–294.
Simon, H. (1955): "A Behavioral Model of Rational Choice", Quart. J of Econ 69, 7–19.
Steuer, R. (1986), Multiple Criteria Optimization: Theory. Computation and Application. Wiley, New York.
Tversky, A. (1969): "Intransitivity of Preferences", Psvch Rev 76, 31–48.
Tversky, A. (1972): "Elimination By Aspects: A Theory of Choice", Psvch Rev 79, 281–299.
Tversky, A. (1989): Presentation at SPUDM Conference, Moscow, August, 1989.
Tversky, A. and D. Kahneman (1974): "Judgment Under Uncertainty: Heuristics and Biases". Science 185, 1124–1131.
Tversky, A. and D. Kahneman (1981): "The Framing of Decisions and the Psychology of Choice", Science 211, 453–458.
Von Winterfeldt, D. and Edwards, W. (1986), Decision Analysis and Behavioral Research. Cambridge University Press, New York.
Oorni, A. (1995): "Kriteerien tarkeysjaijestyksen kokeellinen analyysi", Masters Thesis, Helsinki School of Economics.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1997 Springer-Verlag Berlin · Heidelberg
About this paper
Cite this paper
Korhonen, P., Wallenius, J. (1997). Behavioral Issues in MCDM: Neglected Research Questions. In: Clímaco, J. (eds) Multicriteria Analysis. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-60667-0_39
Download citation
DOI: https://doi.org/10.1007/978-3-642-60667-0_39
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-64500-6
Online ISBN: 978-3-642-60667-0
eBook Packages: Springer Book Archive