Abstract
Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A “free search” discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.
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Korhonen, P., Moskowitz, H. & Wallenius, J. Choice behavior in interactive multiple-criteria decision making. Ann Oper Res 23, 161–179 (1990). https://doi.org/10.1007/BF02204844
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DOI: https://doi.org/10.1007/BF02204844