Abstract
In this paper, we want to explore the factors which influence consumer’s adoption of mobile payment. Firstly, according to the theoretical study, we put up the research model and hypothesis. Then, we got data through questionnaires(N=229) and it showed that the data had good validity and reliability. Lastly, the research model and hypothesis were verified by statistical analysis. The results showed that mobile payment’s comparative advantage, compatibility, complexity, image, social influence and individual innovative of consumer affect the consumers’ adoption of mobile payment.
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© 2012 Springer-Verlag GmbH Berlin Heidelberg
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Li, C., Zhang, M. (2012). Research on the Factors Affecting Consumers’ Willingness to the Use of Mobile Payment. In: Zeng, D. (eds) Advances in Computer Science and Engineering. Advances in Intelligent and Soft Computing, vol 141. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27948-5_76
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DOI: https://doi.org/10.1007/978-3-642-27948-5_76
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-27947-8
Online ISBN: 978-3-642-27948-5
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