Overview
- Überblick über Grundlagen und Management moderner Marketing
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Table of contents (8 chapters)
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Erkenntnistheoretische Anmerkungen zur Modernen Marketing-Kommunikation
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Marketing-Kommunikation im Wandel
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Bibliographic Information
Book Title: Moderne Marketing-Kommunikation
Book Subtitle: System - Prozess - Management
Authors: Jörg Tropp
DOI: https://doi.org/10.1007/978-3-531-92802-9
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
eBook ISBN: 978-3-531-92802-9Published: 16 February 2011
Edition Number: 1
Number of Pages: XXII, 761
Topics: Communication Studies, Marketing