Abstract
Kansei quality is a product quality that evokes the customer’s specific impressions, feelings, and emotions – such as comfort, luxury, delight, etc. It is important to consider kansei quality especially when designing mature consumer products. One of the most important issues in the design of kansei quality is to construct the evaluation criteria of the target kansei qualities. Without such criteria, the designer has to rely only on his/her subjective criteria for designing and evaluating kansei quality. We often express such a quality using adjectives that are subjective and often ambiguous. However, the meaning and sensitivity of adjectives may differ from person to person. Moreover, we possess latent evaluation criteria that are often evoked by new experiences, such as seeing a new product that provides a new kansei quality. In this chapter, the author presents a method to construct evaluation criteria for kansei quality, taking into consideration the diverse and latent kansei of customers. As a case study, the author applies the method to the design of a product’s sound quality.
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Yanagisawa, H. (2011). Kansei Quality in Product Design. In: Fukuda, S. (eds) Emotional Engineering. Springer, London. https://doi.org/10.1007/978-1-84996-423-4_16
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DOI: https://doi.org/10.1007/978-1-84996-423-4_16
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