Zusammenfassung
In der öffentlichen Debatte um Online- und Mobilkommunikation werden Nutzer:innen zuweilen als eine Art fremdgesteuerter Zombies beschrieben, deren Aufmerksamkeit ausschließlich auf digitale Medien gerichtet ist. Ferner erfolge das Verhalten online reflexhaft und werde durch kurzfristige Anreize und flüchtige Glücksmomente bestimmt. Wie das Verhalten von Mäuschen in einem Versuchskäfig. Ein solches Bild wird etwa in beliebten nicht-wissenschaftlichen Beiträgen zum Thema gezeichnet. Auch wenn dieses Bild der Vielschichtigkeit menschlichen Verhaltens im Netz nicht vollauf gerecht werden kann, lohnt sich ein näherer Blick auf Theorien zum menschlichen Verhalten, die u. a. auf Forschungen mit Nagern in Versuchskäfigen (oder Hunden oder Tauben) basieren. Das Kapitel startet mit dem Thema Aufmerksamkeit und wendet sich dann behavioristischen Modellen des Verhaltens und Lernens zu, die eine wichtige Perspektive liefern, um menschliches Verhalten im Kontext der Online- und Mobilkommunikation besser zu verstehen.
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Appel, M. (2023). Das Internet als Versuchskäfig? Aufmerksamkeitssteuerung und Konditionierung. In: Appel, M., Hutmacher, F., Mengelkamp, C., Stein, JP., Weber, S. (eds) Digital ist besser?! Psychologie der Online- und Mobilkommunikation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-66608-1_4
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