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Wicked, widersprüchlich, paradox – Erfahrungsbericht eines Dialogpanels zu vertrackten Problemen der Public Relations

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Wicked Problems

Part of the book series: Organisationskommunikation ((ORGKOM))

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Zusammenfassung

Die Jahrestagung 2018 der DGPuK-Fachgruppe PR/Organisationskommunikation hat sich Wicked Problems – also vertrackte Probleme – in Public Relations (PR) zum Anlass genommen. Wie von den Veranstalter*innen angeregt, haben wir versucht uns dieser Probleme über ein interaktives Format gemeinsam mit den Tagungsteilnehmer*innen anzunähern – namentlich ein Dialogpanel. Als Moderator*in haben wir auf Basis der jüngeren organisationstheoretischen Paradoxieforschung aus unserer Sicht klärungsbedürftige Eigenschaften von Wicked Problems – deren Vieldeutigkeit, Widersprüchlichkeit und Selbsterhaltung – in den Blick genommen und in Kleingruppen sowie im Plenum eine Erkundung, Einordnung und Folgenabschätzung PR-spezifischer Ausprägungen angeregt. Dieser Beitrag stellt unsere Ausgangsüberlegungen dar, systematisiert die Ergebnisse des Dialogpanels und skizziert Möglichkeiten für zukünftige Forschung.

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Author information

Authors and Affiliations

  1. Fachbereich Kommunikationswissenschaft, Universität Salzburg, Salzburg, Österreich

    Peter Winkler

  2. Institut für Politik und Kommunikationswissenschaft, Universität Greifswald, Greifswald, Deutschland

    Kerstin Thummes

Authors
  1. Peter Winkler
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  2. Kerstin Thummes
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Correspondence to Peter Winkler .

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Editors and Affiliations

  1. Hochschule der Medien, Stuttgart, Deutschland

    Katrin Hassenstein

  2. Hochschule der Medien, Stuttgart, Deutschland

    Christine Ritz

  3. Hochschule der Medien, Stuttgart, Deutschland

    Swaran Sandhu

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Winkler, P., Thummes, K. (2022). Wicked, widersprüchlich, paradox – Erfahrungsbericht eines Dialogpanels zu vertrackten Problemen der Public Relations. In: Hassenstein, K., Ritz, C., Sandhu, S. (eds) Wicked Problems. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-37793-9_9

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  • DOI: https://doi.org/10.1007/978-3-658-37793-9_9

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