Zusammenfassung
In diesem Beitrag betrachten wir die Realität sowie die Chancen und Möglichkeiten von eBranding im B2B-Bereich.
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Literatur
[1] RTS Rieger Team (Hrsg.) (2011): B2B Insight, http://btob-insight.de/
[2] Brandtner, Michael (2006): Brandtner on branding, S. 33
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[5] http://www.b-2-b.de/Dambacher, Jörg, (2015): B2B – Das Magazin für B2B-Marken, Ausgabe 01/2015, S.28
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[9] Meermann Scott, David (2015): The New Rules of Marketing and PR: How to use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to reach buyers directly
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Koch, M., Beck, S. (2017). eBranding im B2B-Bereich. In: Theobald, E. (eds) Brand Evolution. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15816-3_12
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DOI: https://doi.org/10.1007/978-3-658-15816-3_12
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