Abstract
This chapter attempts to contribute to a better understanding of how multinational enterprises (MNEs) can meet the challenges of globalization. Multinational enterprises have gained considerable economic power and emerging countries have become increasingly important as markets but also as investors. In this study, we focus on the expansion of two European MNEs into Asia. Our analysis shows that this region is seen as a crucial marketplace, which explains why companies seek to locate more resources in Asia. They attempt to develop managerial practices that facilitate the integration of subsidiaries in local business environments. This key factor can be considered as a driver for success.
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Fossats-Vasselin, V., Mayrhofer, U. (2018). Multinational Enterprises and the Challenges of Globalization. In: Bergé, JS., Harnay, S., Mayrhofer, U., Obadia, L. (eds) Global Phenomena and Social Sciences. Springer, Cham. https://doi.org/10.1007/978-3-319-60180-9_3
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DOI: https://doi.org/10.1007/978-3-319-60180-9_3
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