Abstract
A review of the published literature on the behav ior of exporting firms is presented, beginning with a literature review by Bilkey in 1978. His literature classification scheme is accepted and broadened so that it is able to include more recent research. Finally, implications for managerial and governmental action are discussed.
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Campbell, D.P. (2015). Export Behavior: What Do We Know Now?. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_25
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DOI: https://doi.org/10.1007/978-3-319-16943-9_25
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