Abstract
Exporting has assumed increasing importance as a viable market development strategy. Research in the area of firms’ export behavior has centered both on contextual-enviornmental factors as well as on individual-firm factors as explanatory variables that affect exporting decisions.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Aaker, David and Bagozzi, Richard P. (1979), "Unobservable Variables in Structural Equation Models with an Application in Industrial Selling," Journal of Marketing Research, 16, 147–158.
Bagozzi, Richard P. (1977), "Structural Equation Models in Experimental Research," Journal of Marketing Research, 14, 209–226.
Bilkey, Warren J., "An Attempted Integration of the Literature on the Export Behavior of Firms," Journal of International Business Studies (Spring/Summer 1978): 33–46.
Bilkey, Warren J., "Variables Associated with Export Profitability," Journal of International Business Studies (Spring/Summer 1982): 39–56.
Bilkey, Warren J. and Tesar, George, "The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms," Journal of International Business Studies (Spring/Summer 1977): 93–98.
Cavusgil, S. Tamer, Bilkey, W.J. and Tesar, G., "A Note on the Export Behavior of Firms: Exporter Profiles," Journal of International Business Studies (Spring/Summer 1979): 91–7,
Cavusgil, S. Tamer and Nevin, John R., "A Conceptualization of the Initial Involvement in International Marketing," Theoretical Developments in Marketing, Lamb/Dunne, Editors, American Marketing Association, Chicago, 1980.
Cooper, R.A., Hartley, K. and Harvey, C.R.M., Export Performance and the Pressure of Demand, New York: Humanities Press, 1970.
Cunningham, M.T. and Spigel, R.I., "A Study in Successful Exporting," British Journal of Marketing, 5 (Spring 1971): 2–12.
Etgar M. and McConnell, J.E. "International Marketing as Decision-Making Behavior of Business Organizations." Unpublished paper, November 1976.
Frank, R.E., Massy, W.F., and Morrison, D.G., "Bias in Multiple Discriminant Analysis," Journal of Marketing Research, 2 (August 1965): 250–58.
Groke, Paul O. and Kreidle, John R., "Export! Why or Why Not? Managerial Attitude and Action for Smaller Sized Business Firms," Business & Society, 8, (Autumn 1967): 7–12.
Hirsh, Seev. The Export Performance of Six Manufacturing Industries, New York: Praeger, 1970.
Hunt, H.G., Froggatt, J.D. and Hovell, P.J., "The Management of Export Marketing in Engineering Industries," British Journal of Marketing, 1 (Spring 1967): 10–24.
Johanson, J. and Vahlne, J., "The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Commitments," Journal of International Business Studies (Spring/Summer 1977): 23–32.
Joreskog, Karl G. (1973), "A General Method for Estimating a Linear Structural Equation System," in Structural Equation Models in the Social Sciences, A.S. Goldberger and O.D. Duncan, eds. New York, NY: Seminar Press, pp. 85–112.
Langston, CM., and Teas, R.K. "Export Commitment and Characteristics of Management," Paper presented at the Annual Meeting of the Midwest Business Association, St. Louis, MO, 2 April 1976.
Lee, Woo-Young and Brasch, John J., "The Adoption of Export as an Innovative Strategy," Journal of International Business Studies (Spring/Summer 1978) 85–93.
Pavord, W.C. and Bogart, R.G., "The Dynamics of the Decision to Export," Akron Business and Economic Review (Spring 1975): 6–11.
Pinney, J.K., "Process of Commitment to Foreign Trade." Bulletin published by the Indiania Dept. of Commerce, Indianapolis, Indiania, 1970.
Reid, Stanley D., "Decision Maker and Export Entry and Expansion," Journal of International Business Studies (Fall 1981): 101–113.
Reid, Stan D. and Mayer, C.D., "Exporting Behavior and Decision-Maker Characteristics: An Empirical Investigation," Towards Excellence in the Eighties, Proceedings of the Annual Conference in the Admin-strative Sciences Association of Canada, V.J. Jones, editor, 1980: 298–307.
Simmonds, Kenneth and Smith, Helen, "The First Export Order: A Marketing Innovation," British Journal of Marketing, 2 (Summer 1968): 93–100.
Tesar, G., "Empirical Study of Export Operations among Small and Medium-Sized Manufacturing Firms." Ph.D dissertation, The University of Wisconsin, Madison, Wisconsin, 1975.
Tookey, D.A., "Factors Associated with Success in Exporting," The Journal of Management Studies, 1 (March 1964): 48–66.
U.S. Department of Commerce, U.S. Export Promotion Programs: Policy, Rationale, Strategy, Accomplishments, a staff report prepared by the Office of Market Planning, 1977.
U.S. Department of Commerce, A Survey of Business Needs in Export Marketing: Federal and Non-Federal Sources of Assistance, study prepared by the Industry and Trade Administration, 1978.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Naor, J., Punj, G. (2015). Structural Equation Modeling of Export Behavior. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_23
Download citation
DOI: https://doi.org/10.1007/978-3-319-16973-6_23
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
eBook Packages: Business and EconomicsBusiness and Management (R0)