Overview
- Includes the full proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
- Includes contributions related to customer behavior, international marketing, marketing management, marketing education and industrial marketing
- Provides a variety of quality research in the fields of marketing theory and practice
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Buy print copy
About this book
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Similar content being viewed by others
Keywords
Table of contents (113 papers)
-
Front Matter
-
Consumer Behavior
-
Front Matter
-
-
Industrial Marketing
-
Front Matter
-
Editors and Affiliations
Bibliographic Information
Book Title: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Editors: Naresh K. Malhotra
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-16943-9
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-16942-2Published: 27 May 2015
Softcover ISBN: 978-3-319-38679-9Published: 29 October 2016
eBook ISBN: 978-3-319-16943-9Published: 05 May 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXVII, 481
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1985
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution