Overview
- Retail management in 18 lessons - Each lesson includes key issues and a comprehensive case study
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About this book
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
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Keywords
Table of contents (19 chapters)
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Introduction
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Functions, Formats and Players in Retailing
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Strategic Marketing in Retailing
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Marketing Mix in Retailing
Authors and Affiliations
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Bibliographic Information
Book Title: Strategic Retail Management
Book Subtitle: Text and International Cases
Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
DOI: https://doi.org/10.1007/978-3-8349-6740-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012
Edition Number: 2
Number of Pages: VIII, 445
Number of Illustrations: 23 b/w illustrations, 112 illustrations in colour
Topics: Trade, Sales/Distribution, Marketing