Abstract
The objectives of this Chapter are to describe the role of controlled and secured distribution systems within the channel strategies of manufacturers and to examine the impact on retail competition. Specifically, suppliers are becoming competitors for their customers and this will lead to a new form of channel conflicts.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Zentes, J., Morschett, D., Schramm-Klein, H. (2011). New Competitors – Vertical Strategies of Manufacturers. In: Strategic Retail Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6740-4_6
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DOI: https://doi.org/10.1007/978-3-8349-6740-4_6
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-2536-7
Online ISBN: 978-3-8349-6740-4
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