Abstract
This Chapter explores the business model of a vertically integrated manufacturer/retailer. This pattern of vertical integration is being more and more adopted by traditional retailers engaging in innovation and quality management and even producing their own products.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Zentes, J., Morschett, D., Schramm-Klein, H. (2011). New Competitors – Verticals and Vertical Retailers. In: Strategic Retail Management. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6740-4_7
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DOI: https://doi.org/10.1007/978-3-8349-6740-4_7
Publisher Name: Gabler Verlag
Print ISBN: 978-3-8349-2536-7
Online ISBN: 978-3-8349-6740-4
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