Advances in Advertising Research (Vol. VI)

Overview

Editors:

• Peeter Verlegh⁰,
• Hilde Voorveld¹,
• Martin Eisend²

1. Peeter Verlegh

   1. Department of Marketing, Vrije Universiteit, Amsterdam, The Netherlands
      

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2. Hilde Voorveld

   1. ASCoR, University of Amsterdam, Amsterdam, The Netherlands
      

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3. Martin Eisend

   1. Lehrstuhl für BWL, insb. Internationales Marketing, Europa-Universität Viadrina, Frankfurt (Oder), Germany
      

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