Abstract
Floor advertisements, are a form of point-of-purchase advertising, and consist on self-adhesive billboards placed on the retailers’ floors, usually in front of the product display (Prentice, 2001; Shimp, 2010). Its use has been growing over the last years and, according to Moore (2008), in the United States point-of-purchase advertising was expected to reach 8% of the marketing budgets by 2010.
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Veloso, B., Agante, L. (2016). The Effects of Floor Advertising Directed to Children in a Food Retail Environment. In: Verlegh, P., Voorveld, H., Eisend, M. (eds) Advances in Advertising Research (Vol. VI). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_26
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