Overview
- Includes the full proceedings of the 1999 World Marketing Congress
- Offers quality research and insights in the field of marketing from a global perspective
- Includes contributions related to marketing strategy, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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About this book
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Keywords
Table of contents (153 papers)
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Front Matter
Editors and Affiliations
Bibliographic Information
Book Title: Global Perspectives in Marketing for the 21st Century
Book Subtitle: Proceedings of the 1999 World Marketing Congress
Editors: Ajay K. Manrai, H. Lee Meadow
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-17356-6
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-17355-9Published: 25 June 2015
Softcover ISBN: 978-3-319-38697-3Published: 29 October 2016
eBook ISBN: 978-3-319-17356-6Published: 09 June 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXII, 505
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1999
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution