Abstract
Older adults are a key leisure travel market segment. Thus, it is imperative to understand age differences in how travelers respond to destination advertising used to prompt the destination selection decision.
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© 2015 Academy of Marketing Science
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Smith, M.C., MacKay, K.J. (2015). Age and Memory for Visual Information on Tourist Destinations. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_19
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DOI: https://doi.org/10.1007/978-3-319-17356-6_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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