Abstract
“… The set of beliefs that puts the customer’s interest first, while not excluding those of all other stakeholders such as owners, managers and employees, in order to develop a long term profitable enterprise” Deshpande, Farley & Webster, 1993, pp 27.
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Keywords
- Customer Satisfaction
- Organization Commitment
- Market Orientation
- Customer Orientation
- Internal Marketing
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References
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Strong, C. (2015). Antecedents of a Customer Orientation: The case of European High-tech Organizations. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_14
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DOI: https://doi.org/10.1007/978-3-319-17356-6_14
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