Abstract
The chapter discusses the development of the public relations (PR) in Uganda from 1962 to 2014. It identifies markers of environment, professionalization, PR education and training, culture, glocalization, issues, activism, issues and reputation as shaping the development of the industry. It observes that the authoritarian socio-political context of 1962–1986 influenced the rise of propaganda use of PR. However, with a relatively less oppressive operational environment after 1986, along with the liberalization of the media in 1993 and, more recently, the entry of foreign PR firms (post 2007) in the Ugandan market, a more strategic approach to PR is taking shape. However, increasingly globally mediated issues and national reputation management challenges since 2007 still challenge these professional achievements.
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© 2014 Barbra Natifu
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Natifu, B. (2014). Uganda. In: Watson, T. (eds) Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404299_11
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DOI: https://doi.org/10.1057/9781137404299_11
Publisher Name: Palgrave Pivot, London
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