Abstract
Public relations (PR) practices in Bulgaria commenced around 1989 and developed quickly with strong American influence, although a national style has evolved. Bulgarian PR practitioners have shown themselves to be increasingly competitive in Europe and in international competitions. The institutionalization of PR has been supported by development of professional bodies, education and a limited amount of research and publishing. Research has found that PR practices have been mainly technical and implementational rather than strategic. There is strong association of PR as being equivalent to publicity, possibly as a result of its simultaneous introduction and development alongside Western-style advertising.
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Boshnakova, D. (2014). Bulgaria. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_2
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DOI: https://doi.org/10.1057/9781137404268_2
Publisher Name: Palgrave Pivot, London
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