Journal of Direct, Data and Digital Marketing Practice is now archived and no
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Volume 2, issue 4, April 2001
11 articles in this issue
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Letter to the editors
Authors
- V Chapman
- Content type: Letter to the Editor
- Published: 01 April 2001
- Pages: 318 - 318
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Creating a multichannel eBusiness strategy
Authors
- Lucy Jacobs
- Content type: Paper
- Published: 01 April 2001
- Pages: 319 - 326
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Turning a marketing database into a relationship marketing database
Authors
- Andrea Micheaux
- Anne Gayet
- Content type: Paper
- Published: 01 April 2001
- Pages: 327 - 346
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E-fulfilment: The opportunities for the future: Part Two
Authors
- James Woudhuysen
- Content type: Paper
- Published: 01 April 2001
- Pages: 347 - 356
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E-commerce and identity fraud
Authors
- Gareth Jones
- Content type: Paper
- Published: 01 April 2001
- Pages: 357 - 372
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A question of trust and confidence - Self-regulation of e-commerce
Authors
- Alastair Tempest
- Content type: Paper
- Published: 01 April 2001
- Pages: 384 - 388
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Abstracts
- Content type: Abstract
- Published: 01 April 2001
- Pages: 390 - 404
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Reviews
- Content type: Review
- Published: 01 April 2001
- Pages: 405 - 410
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Marketspace
- Content type: Miscellaneous
- Published: 01 April 2001
- Pages: 411 - 415