Journal of Direct, Data and Digital Marketing Practice is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 2, issue 4, April 2001

11 articles in this issue

  1. Editorial

    Authors

    • Derek Holder
    • Robin Fairlie
    • Content type: Editorial
    • Published: 01 April 2001
    • Pages: 316 - 317
  2. Letter to the editors

    Authors

    • V Chapman
    • Content type: Letter to the Editor
    • Published: 01 April 2001
    • Pages: 318 - 318
  3. Tesco.com

    Authors

    • Peter Sleight
    • Content type: Paper
    • Published: 01 April 2001
    • Pages: 373 - 383
  4. Abstracts

    • Content type: Abstract
    • Published: 01 April 2001
    • Pages: 390 - 404
  5. Reviews

    • Content type: Review
    • Published: 01 April 2001
    • Pages: 405 - 410
  6. Marketspace

    • Content type: Miscellaneous
    • Published: 01 April 2001
    • Pages: 411 - 415