Abstract
Every organisation now realises that it needs an eBusiness strategy. Yet many are asking, what is eBusiness? The usual response - doing business over the Internet - is only part of the answer. This paper takes the view that eBusiness is the application of information technology to manage customer relationships more effectively. Today's customers make the rules, and if organisations are to survive, they must do business in any way the customer wantsÐ at any time and any place, in any language and any currency.
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Jacobs, L. Creating a multichannel eBusiness strategy. J Direct Data Digit Mark Pract 2, 319–326 (2001). https://doi.org/10.1057/palgrave.im.4340603
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DOI: https://doi.org/10.1057/palgrave.im.4340603