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Book Title: Markenerfolg durch Brand Communities
Book Subtitle: Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Authors: Bastian Popp
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-8349-6712-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2906-8Published: 28 April 2011
eBook ISBN: 978-3-8349-6712-1Published: 18 May 2011
Edition Number: 1
Number of Pages: XXII, 267
Number of Illustrations: 21 b/w illustrations
Topics: Marketing