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Book Title: Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im B2B-Kontext
Authors: Tobias Fredebeul-Krein
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-8349-3940-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-3939-5Published: 12 June 2012
eBook ISBN: 978-3-8349-3940-1Published: 16 July 2012
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XX, 273
Number of Illustrations: 17 b/w illustrations
Topics: Marketing