Zusammenfassung
Die zunehmende Vernetzung lässt komplexe digitalisierte Service Ecosysteme entstehen, in denen die Akteure durch Interaktion und aktive Kollaboration Wertschöpfung in Form von kooperativen Dienstleistungen generieren. Service Ecosysteme rücken deshalb als junges Forschungsfeld vermehrt in den Mittelpunkt des Dienstleistungsmanagements. Der vorliegende Beitrag unterbreitet Anregungen und Diskussionsvorschläge, in dem die aktuelle Forschung zu digitalisierten Service Ecosystemen und darauf aufbauend die managementrelevanten Gestaltungsebenen und Entscheidungstatbestände aufgezeigt werden.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Literatur
Aal, K./Di Pietro, L./Edvardsson, B./Renzi, M.F./Guglielmetti Mugion, R. (2016): Innovation in service ecosystems – an empirical study of the integration of values, brands, service systems and experience rooms, in: Journal of Service Management, Vol. 27, No. 4, S. 619-651.
Baldwin, C./Woodard, C.J. (2008): The Architecture of Platforms – A Unified View. Platforms, Markets and Innovation, Harvard Business School Finance Working Paper No. 09-034.
Ballantyne, D./Varey, R. (2006): Creating Value-in-use Through Marketing Interaction – The Exchange Logic of Relating, Communicating and Knowing, in: Marketing Theory, Vol. 6, No. 3, S. 335-348.
Banoun, A./Dufour, L./Andiappan, M. (2016): Evolution of a service ecosystem – Longitudinal evidence from multiple shared services centers based on the economies of worth framework, in: Journal of Business Research, Vol. 69, No. 8, S. 2990-2998.
Brandenburger, A.M./Nalebuff, B.J. (1996): Co-opetition, New York.
Bruhn, M./Hepp, M./Hadwich, K. (2015): Vom Produkthersteller zum Serviceanbieter – Geschäftsmodelle der Servicetransformation, in: Marketing Review St. Gallen, 32. Jg., Nr. 1, S. 28-39.
Coase, R. H. (1937): The Nature of the Firm, in: Economica, Vol. 4, No. 16, S. 386-405.
Dyer, J.H./Singh, H. (1998): The Relational View – Cooperative Strategy and Sources of Interorganizational Competitive Advantage, in: The Academy of Management Review, Vol. 23, No. 4, S. 660-679.
Eloranta, V./Turunen, T. (2015): Seeking competitive advantage with service infusion – a systematic literature review, in: Journal of Service Management, Vol. 26, No. 3, S. 394-425.
Eloranta, V./Turunen, T. (2015): Platforms in service-driven manufacturing – Leveraging complexity by connecting, sharing, and integrating, in: Industrial Marketing Management, Vol. 55, No. 1, S. 178-186.
Fehrer, J. A./Woratschek, H./Brodie, R. J. (2018): A systemic logic for platform business models, in: Journal of Service Management, Vol. 29, No. 4, S. 546-568.
Fyrberg, A./Juriado, R. (2009): What about interaction – Networks and brands as integrators within service-dominant logic, in: Journal of Service Management, Vol. 20, No. 4, S. 420-432.
Gawer, A./Cusumano M. (2014): Industry Platforms and Ecosystem Innovation, in: Journal of Product Innovation Management, Vol. 31, No. 3, S. 417-433.
Gebauer, H./Paiola, M./Saccani, N. (2013): Characterizing service networks for moving from products to solutions, in: Industrial Marketing Management, Vol. 42, No. 1, S. 31-46.
Helkkula, A./Kowalkowski, C./Tronvoll, B. (2018): Archetypes of Service Innovation – Implications for Value Cocreation, in: Journal of Service Research, Vol. 2, No. 3, S. 284–301.
Iansiti, M./Levien, R. (2004): The keystone advantage – What the new dynamics of business ecosystems mean for strategy, innovation, and sustainability, Boston.
Jarillo, J.C. (1988): On strategic networks, in: Strategic Management Journal, Vol. 9, No. 1, S. 31-41.
Kleinaltenkamp, M./Corsaro, D./Sebastiani, R. (2018): The role of proto-institutions within the change of service ecosystems, in: Journal of Service Theory and Practice, Vol. 28, No. 5, S. 609-635.
Koskela-Huotari K./Edvardsson, B./Jonas, J.M./Sörhammar, D./Witell, L. (2016): Innovation in service ecosystems – Breaking, making, and maintaining institutionalized rules of resource integration, in: Journal of Business Research, Vol. 69, No. 8, S. 2964-2971.
Kowalkowski, C./Kindström, D./Alejandro, T./Brege, S./Biggemann, S. (2012): Service infusion as agile incrementalism in action, in: Journal of Business Research, Vol. 65, No. 6, S. 765-772.
Kowalkowski, C./Kindström, D./Gebauer, H. (2013a): ICT as a catalyst for service business orientation, in: Journal of Business and Industrial Marketing, Vol. 28, No. 6, S. 506-513.
Kowalkowski, C./Witell, L./Gustafsson, A. (2013b): Any way goes – Identifying value constellations for service infusion in SMEs, in: Industrial Marketing Management, Vol. 42, No. 1, S. 18-30.
Longman, (1978): Longman dictionary of contemporary English, London.
Lusch, R. F./Nambisan, S. (2015): Service Innovation – A service-dominant logic perspective, in: MIS Quarterly, Vol. 39, No. 1, S. 155-175.
Lusch, R./Vargo, S./Tanniru, M. (2009): Service, Value Networks and Learning, in: Journal of the Academy of Marketing Science, Vol. 38, No. 1, S. 19-31.
Matthyssens, P./Vandenbempt, K. (2008): Moving from Basic Offerings to Value-Added Solutions – Strategies, Barriers and Alignment, in: Industrial Marketing Management, Vol. 37, No. 3, S. 316-328.
Mele, C./Nenonen, S./Pels, J./Storbacka, K./Nariswari, A./Kaartemo, V. (2018): Shaping service ecosystems – exploring the dark side of agency, in: Journal of Service Management, Vol. 29, No. 4, S. 521-545.
Menard, C. (2004): The Economics of Hybrid Organization, in: Journal of Institutional and Theoretical Economics, Vol. 160, No. 3, S. 345-345.
Moore, J.F. (1996): The Death of Competition – Leadership and Strategy in the Age of Business Ecosystems, New York.
Nenonen, S./Gummerus, J./Sklyar, A. (2018): Game-changers – dynamic capabilities’ influence on service ecosystems, in: Journal of Service Management, Vol. 29, No. 4, S. 569-592.
Oliva, R./Kallenberg, R. (2003): Managing the transition from products to services, in: International Journal of Service Industry Management, Vol. 14, No. 2, S. 160-172.
Payne, A./Frow, P. (2017): Relationship marketing – looking backwards towards the future, in: Journal of Services Marketing, Vol. 31, No. 1, S.11-15.
Pera, R./Occhiocupo, N./Clarke, J. (2016): Journal of Business Research, in: Journal of Business Research, Vol. 69, No. 10, S. 4033-4041.
Peters, L.D. (2016): Heteropathic versus homopathic resource integration and value cocreation in service ecosystems, in: Journal of Business Research, Vol. 69, No. 8, S. 2999-3007.
Russo-Spena, T./Tregua, M./Bifulco, F. (2017): Searching through the jungle of innovation conceptualisations – System, network and ecosystem perspectives, in: Journal of Service Theory and Practice, Vol. 27, No. 5, S. 977-1005.
Sanchez, R./Mahoney, J. T. (1996): Modularity, Flexibility, and Knowledge Management in Product and Organization Design, in: Strategic Management Journal, Vol. 17, Special Issue – Knowledge and the Firm, S. 63-76.
Siltaloppi, J./Koskela-Huotari, K./Vargo, S.L. (2016): Institutional complexity as a driver for innovation in service ecosystems, in: Service Science, Vol. 8, No. 3, S. 333-343.
Simmonds, H./Gazley, A. (2018): Service ecotones – the complex boundary zones of service (eco) systems, in: Journal of Service Theory and Practice, Vol. 28, No. 3, S. 384-404.
Spring, M./Araujo, L. (2013): Beyond the service factory – Service innovation in manufacturing supply networks, in: Industrial Marketing Management, Vol. 42, No. 1, S. 59-70.
Aarikka-Stenroos, L./Ritala, P. (2017): Network management in the era of ecosystems – Systematic review and management framework, in: Industrial Marketing Management, Vol. 67, S. 23-36.
Taillard, M./Peters, L./Pels, J./Mele, C. (2016): The role of shared intentions in the emergence of service ecosystems, in: Journal of Business Research; Vol. 69, No. 8, S. 2972-2980.
Vandermerwe, S./Rada, J. (1988): Servitization of Business – Adding Value by Adding Services, in: European Management Journal, Vol. 6, No. 4, S. 314-324.
Vargo, S.L./Lusch, R.F. (2004): Evolving to a new dominant logic for marketing, in: Journal of Marketing, Vol. 68, No.1, S. 1-17.
Vargo, S.L./Lusch, R.F. (2008): Service-dominant logic – Continuing the evolution, in: Journal of the Academy of Marketing Science, Vol. 36, No.1, S. 1-10.
Vargo, S.L./Lusch, R.F. (2016): Institutions and Axioms – An Extension and Update of Service-Dominant Logic, in: Journal of the Academy of Marketing Science, Vol. 44, No. 1, S. 5-23.
Vargo, S.L./Lusch, R.F. (2017): Service-Dominant Logic 2025, in: International Journal of Research in Marketing, Vol. 34, No. 1, S. 46-67.
Weill, P./Woerner, S. (2015): Thriving in an Increasingly Digital Ecosystem, in: MIT Sloan Management Review, Vol. 56, No. 4, S. 27-34.
Wilden, R./Akaka, M.A./Karpen, I.O./Hohberger, J. (2017): The Evolution and Prospects of Service-Dominant Logic – An Investigation of Past, Present, and Future Research, in: Journal of Service Research, Vol. 20, No. 4, S. 345–361.
Wilkinson, I./Marks, R./Young, L.C. (2010): Toward agent-based models of the development and evolution of business relations and networks, in: Minai, A.A./Braha, D./Bar, y. (Hrsg.): Unifying Themes in Complex systems, Berlin/Heidelberg, S. 414-421.
Williamson, O.E. (1975): Markets and Hierarchies – Analysis and Antitrust Implications, New York.
Williamson, O. E. (1985): The Economic Institutions of Capitalism, New York.
Yoo, Y./Henfridsson, O./Lyytinen, K. (2010): Research Commentary – The New Organizing Logic of Digital Innovation – An Agenda for Information Systems Research, in: Information Systems Research, Vol. 21, No. 4, S. 724-735.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
About this chapter
Cite this chapter
Senn, T., Bruhn, M. (2019). Digitalisierte Service Ecosysteme – Entscheidungstatbestände und Forschungsbedarf. In: Bruhn, M., Hadwich, K. (eds) Kooperative Dienstleistungen. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-26389-8_10
Download citation
DOI: https://doi.org/10.1007/978-3-658-26389-8_10
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-26388-1
Online ISBN: 978-3-658-26389-8
eBook Packages: Business and Economics (German Language)