Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: Markt- und Unternehmensentwicklung Markets and Organisations (MAU)
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About this book
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
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Table of contents (25 chapters)
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Front Matter
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Introduction
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Front Matter
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Theoretical Framework
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Front Matter
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Empirical Study 1: Challenges of Customer Co-Design
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Front Matter
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Empirical Study 2: Online Customer Co-Design
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Front Matter
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Authors and Affiliations
About the author
Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
Bibliographic Information
Book Title: Customer Co-Design
Book Subtitle: A Study in the Mass Customization Industry
Authors: Stefan R. Thallmaier
Series Title: Markt- und Unternehmensentwicklung Markets and Organisations
DOI: https://doi.org/10.1007/978-3-658-07526-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07525-5Published: 29 October 2014
eBook ISBN: 978-3-658-07526-2Published: 15 October 2014
Series ISSN: 2945-879X
Series E-ISSN: 2945-8803
Edition Number: 1
Number of Pages: XXI, 218
Number of Illustrations: 29 b/w illustrations
Topics: Innovation/Technology Management, Market Research/Competitive Intelligence, Sales/Distribution