Abstract
This chapter details the method and the data of the empirical study. The first section introduces the research approach. It argues for a qualitative case study design. The second section describes the steps of data gathering and details the applied techniques. Finally, section three lays out the process of data analysis according to the principles of grounded theory building.
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© 2015 Springer Fachmedien Wiesbaden
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Thallmaier, S. (2015). Method and Data. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_9
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DOI: https://doi.org/10.1007/978-3-658-07526-2_9
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
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