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About this book
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Table of contents (8 chapters)
Authors and Affiliations
About the author
Dr. Jan Waßmann promovierte an der Universität Würzburg und ist derzeit als Marketing-Consultant tätig.
Bibliographic Information
Book Title: Corporate Social Responsibility und Konsumentenverhalten
Book Subtitle: Theoretische Ansätze und empirische Befunde
Authors: Jan Waßmann
DOI: https://doi.org/10.1007/978-3-658-02047-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-02046-0Published: 24 April 2013
eBook ISBN: 978-3-658-02047-7Published: 16 April 2013
Edition Number: 1
Number of Pages: XXIII, 273
Number of Illustrations: 40 b/w illustrations
Topics: Management, Marketing