Zusammenfassung
„Economic, social, political, and technological changes have converged and emerged to change the contours of the world of work, leaving us with new markets, new corporate institutions to serve those markets, and new jobs to produce new goods for the world’s new consumers“1 . Durch massive Globalisierungstendenzen finden sich insbesondere international tätige Unternehmen zunehmend in vielfältigen Märkten mit kulturell diversen Kunden wieder. Nicht nur die Markt- und Kundenstrukturen sind vielfältiger geworden, sondern auch die Unternehmen selbst entwickeln sich zu heterogen und multikulturell geprägten Organisationen, sei es aufgrund der steigenden Anzahl globaler Kooperationen und Fusionen bzw. aufgrund einer zunehmenden Vielfältigkeit der Belegschaften. Managing Diversity setzt sich die Aufgabe, diese veränderten Rahmen- und Umweltbedingungen als Chance zu begreifen, erfolgreich ins tagtägliche Geschäft zu integrieren und letztendlich auf gesellschaftlich-sozialer sowie ökonomisch-wettbewerbsrelevanter Ebene effektiv zu managen. In Abbildung 1 sind die wichtigsten Argumente bzgl. der Notwendigkeit von Diversity und Managing Diversity in international tätigen Unternehmen dargestellt.
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© 2002 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Sepehri, P., Wagner, D. (2002). Diversity und Managing Diversity. In: Peters, S., Bensel, N. (eds) Frauen und Männer im Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-82868-2_8
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