Abstract
In this paper, we present a Context Aware Thai Tourism Recommender System (CAT-TOURS) that applies a complex Naïve Bayes Model with boundary values, tourism ontology for Thailand and a temporal ontology to support decision making in tourism. Promising results are presented in the form of precision, recall and F measure for Websites related to Thailand’s tourism industry. We compare the results with those gained with Latent Semantic Indexing (LSI).
This research was guided by the following aims: (1) find a simple method to classify Thai tourism Web documents that contain information on more than one topic, and (2) take into account time constraints in the process of making recommendations.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
References
Ceci, M.: Classifying Web documents in a hierarchy of categories: a comprehensive study. Journal of Intelligent Information Systems 28, 37–78 (2007)
Rocchio, J.: Relevance feedback in information retrieval. In: The SMART Retrieval System: Experiments in Automatic Document Processing, pp. 313–323. Prentice Hall, Englewood Cliffs (1971)
Groza, A., Dragoste, I., Sincai, I., Jimborean, I., Moraru, V.: An ontology selec-tion and ranking system based on the Analytical Hierarchy Process. In: The 16th International Symposium on Symbolic and Numerical Algorithms for Scientific Computing, Timisoara, Romania (2014)
McCallum, A., Nigam, K.: A Comparison of Event Models for Naïve Bayes Text Classification. Journal of Machine Learning Research 3, 1265–1287 (2003)
Beineke, P., Hastie, T., Vaithyanathan, T.: The sentimental factor: improving review classification via human-provided information. In: Proceedings of the 42nd Annual Meeting of Association for Computational Linguistics (ACL 2004), Barcelona, Spain. Association for Computational Linguistics (July 2004) (2014), doi:10.3115/1218955.1218989
Hemalatha, M., Uma, V., Aghila, G.: Time ontology with Reference Event based Temporal Relations (RETR). International Journal of Web and Semantic Technology 3(1), 23–31 (2012)
Perventis, A.P., Polyxeni Marki, E., Petrakis, G.M., Sotirios, B.: CHRONOS: A Tool for Handling Temporal Ontologies in Protégé. In: IEEE 24th International Conference on Tools with Artificial Intelligence, pp. 460–467 (2012)
Eade, J.C.: The Calendrical Systems of South-East Asia. Leiden, Brill (1995) ISBN 9789004104372
Brückner, M.: Multilingual semantic modeling for cultural heritage organizations in ASEAN. ACM Journal of Computing and Cultural Heritage (in press, 2015)
Khan, A., Baharudin, B., Lee, L.H., Khan, K.: A review of machine learning algorithms for text-documents classification. Journal of Advances in Information Technology 1(1), 4–20 (2010)
Panawong, N., Snae Namahoot, C.: Performance Analysis of an Ontology-Based Tourism Information System with ISG Algorithm and Name Variation Matching. Naresuan University Science Journal 9(2), 47–64 (2013) (in Thai)
Panawong, N., Snae, C.: Search System for Attractions in Thailand with Ontolo-gy and Name Matching. Journal of Information Science and Technology 1(2), 60–69 (2010) (in Thai)
Siri, C.: Auspicious Thai calendar. Bangkok, Kurusapa Printing Ladphrao (2006)
Sadeghi Niaraki, A., Kim, K.: Ontology based personalized route planning system using a multi-criteria decision making approach. Expert Systems with Applications 36, 2250–2259 (2007)
Zins, A.H., Bauernfeind, U., Messier, F.D., Venturini, A., Rumertshofer, H.: An experimental usability test for different destination recommender systems. In: Information and Communication Technologies in Tourism (ENTER), Cairo, Egypt, pp. 228–238. Springer (2004)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Namahoot, C.S., Brückner, M., Panawong, N. (2015). Context-Aware Tourism Recommender System Using Temporal Ontology and Naïve Bayes. In: Unger, H., Meesad, P., Boonkrong, S. (eds) Recent Advances in Information and Communication Technology 2015. Advances in Intelligent Systems and Computing, vol 361. Springer, Cham. https://doi.org/10.1007/978-3-319-19024-2_19
Download citation
DOI: https://doi.org/10.1007/978-3-319-19024-2_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-19023-5
Online ISBN: 978-3-319-19024-2
eBook Packages: EngineeringEngineering (R0)