Abstract
In today’s economy, companies and organizations are more and more interested in staging memorable experiences for their customers rather than merely delivering services (Pine and Gilmore, 1998). This trend is even more evident when it comes to the travel and tourism industry (Aho, 2001; Chhetri et al., 2004; Cho et al., 2002; Coghlan et al., 2012; Fairweather and Swaffield, 2001; Han and Back, 2007; Jewell and Crotts, 2001; Kim and Jamal, 2007; McIntyre, 2007; Quadri-Felitti and Fiore, 2013; Ritchie and Hudson, 2009; Snepenger et al., 2004; Trauer and Ryan, 2005; Wang, 1999).
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Mariani, M.M. (2016). The Role of Partnerships in Staging Tourist Experiences. In: Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137401854_9
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DOI: https://doi.org/10.1057/9781137401854_9
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