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About this book
This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
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Table of contents (14 chapters)
About the authors
Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.
Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.
Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.
Bibliographic Information
Book Title: Tourism Management, Marketing, and Development
Book Subtitle: Performance, Strategies, and Sustainability
Editors: Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti
DOI: https://doi.org/10.1057/9781137401854
Publisher: Palgrave Macmillan New York
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-40565-4Published: 30 November 2015
eBook ISBN: 978-1-137-40185-4Published: 29 April 2016
Edition Number: 1
Number of Pages: IX, 292
Topics: Management, Marketing, Development Economics, International Economics, Development Studies, Business Strategy/Leadership