Abstract
This book is a follow-up of earlier work edited by Jishnu Bhattacharyya and his colleagues on socially responsible marketing and consumers. The movie industry would call it a sequel, e.g., The Matrix Reloaded.
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Ozturan, P. (2022). Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World. In: Bhattacharyya, J. (eds) Dealing with Socially Responsible Consumers. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-4457-4_1
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DOI: https://doi.org/10.1007/978-981-19-4457-4_1
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