Overview
- Explores the practice of marketing for societal benefit through real-life case studies
- Provides a critical understanding of marketing approaches such as social marketing, sustainability marketing
- Is made up of both long and short real-life cases from various industries
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Similar content being viewed by others
Keywords
Table of contents (28 chapters)
-
Front Matter
-
An Overview of Different Approaches to Dealing with Socially Responsible Consumers
-
Front Matter
-
-
Teaching Case Studies
-
Front Matter
-
Editors and Affiliations
About the editor
Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
Bibliographic Information
Book Title: Dealing with Socially Responsible Consumers
Book Subtitle: Studies in Marketing
Editors: Jishnu Bhattacharyya
DOI: https://doi.org/10.1007/978-981-19-4457-4
Publisher: Palgrave Macmillan Singapore
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-19-4456-7Published: 02 January 2023
Softcover ISBN: 978-981-19-5128-2Published: 03 January 2024
eBook ISBN: 978-981-19-4457-4Published: 01 January 2023
Edition Number: 1
Number of Pages: XLII, 564
Number of Illustrations: 9 b/w illustrations, 51 illustrations in colour
Topics: Marketing, Business Ethics, Corporate Environmental Management