Abstract
Museums are integrated media that deliver stories and memories, and their narratives are not limited to their exhibitions or collections, but include buildings, catalogs, audio tours, educational materials, websites, and social media sites. Today’s digital domain exists in tandem with real-world physical assets, thereby expanding both into a new concept, “phygital”, which combines the physical with the digital. The phygital empowers museum narration with integrated new media, facilitates its memory-driven storyscape with immersive and intuitive visiting experience, and extends museums’ beliefs, memories, and values to a broader public. This chapter focuses on phygital aided museum narration and discusses building memory-driven storyscapes with phygital tools. The research approach extracts knowledge from the field of narrative environments by developing scenography designs and conducting in-the-wild studies at the Tsinghua University Art Museum. The four main contributions of this article are phygital mediated communication and narration of museum exhibition, social media- aided co-creation for curatorial practices, the proposal of multi-media fusion for the memory-driven storyscape, and a summary of the qualities of memory-driven storyscapes in museums.
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Liu, Y. (2020). Museum Narration: A Memory-Driven Storyscape. In: Kung, K.WS. (eds) Reconceptualizing the Digital Humanities in Asia. Digital Culture and Humanities, vol 2. Springer, Singapore. https://doi.org/10.1007/978-981-15-4642-6_1
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