Zusammenfassung
Gamification ist ein bekannter Ansatz, bei dem sogenannte Spieldesignelemente in Informationssysteme integriert werden. Entgegen des bisherigen Erfolges des Ansatzes gibt es viele Unstimmigkeiten in Bezug auf das Design von Spieldesignelementen, besonders wenn es um die Anpassung der Elemente an eine bestimmte Zielgruppe geht. Dieser Beitrag stellt eine neue Klassifikation von Spieldesignelementen wie auch einen Prozess vor, mit dem Gamification-Konzepte Schritt für Schritt entwickelt und an eine Zielgruppe angepasst werden können. Der Prozess wird anhand des Lernkontextes detailliert vorgestellt und gibt so Praktikern/Praktikerinnen und Forschenden eine Vorstellung, wie Gamification-Ansätze systematisch entwickelt werden können. Durch die Entwicklung des Prozesses können für die Praxis Hilfestellungen gegeben werden, um Gamification-Ansätze zu entwickeln. Weiterhin liefert die Klassifikation der Spieldesignelemente einen theoretischen Beitrag zur Gamification-Literatur.
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Schöbel, S., Söllner, M. (2019). Leitfaden für die Identifikation, Auswahl und Kombination von Gamification-Elementen am Beispiel des Lernkontextes. In: Leimeister, J., David, K. (eds) Chancen und Herausforderungen des digitalen Lernens. Kompetenzmanagement in Organisationen. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-59390-5_8
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