Abstract
Prior social science research has shown that tie strength is a useful indicator of context-dependent trust in many real-world relationships. Yet, it is often challenging to gauge trust in online environments. Given a multitude of variables that represent social relationships, we explore how to visualize interpersonal tie strength to empower people to make informed, context-dependent online trust decisions. Our goal is to develop visualizations that are meaningful, expressive, and comprehensible. In this paper, we describe the design of four visualizations. We also report on the results of two user studies, where users commented that our visualizations are highly comprehensive, meaningful, and easy to understand.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Sophos Facebook ID Probe, http://www.sophos.com/pressoffice/news/articles/2007/08/facebook.html
Bridging the Gap Between Physical Location and Online Social Networks (2010)
Allen, T.J.: Managing the flow of scientific and technological information. Massachusetts Institute of Technology (1966)
Bilge, L., Strufe, T., Balzarotti, D., Kirda, E.: All Your Contacts Are Belong to Us: Automated Identity Theft Attacks on Social Networks. In: Proceedings of WWW (2009)
Bossard, J.H.S.: Residential propinquity as a factor in marriage selection. American Journal of Sociology 38(2), 219–224 (1932)
Burt, R.S.: Structural Holes and Good Ideas. American Journal of Sociology 110(2), 349–399 (2004)
Dong, W., Lepri, B., Pentland, A.S.: Modeling the Co-evolution of Behaviors and Social Relationships Using Mobile Phone Data. In: Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia (2011)
Downs, J.S., Holbrook, M.B., Sheng, S., Cranor, L.F.: Are Your Participants Gaming the System?: Screening Mechanical Turk Workers. In: Proceedings of CHI (2010)
Eagle, N., Pentland, A., Lazer, D.: Inferring friendship network by using mobile phone data. PNAS 106(36), 15274–15278 (2009)
Festinger, L.: Informal social communication. Psychological Review 57(5), 271–282 (1950)
Friedkin, N.E.: A Test of Structural Features of Granovetter’s Strength of Weak Ties Theory. Social Networks 2, 411–422 (1980)
Gaines, S.O., Panter, A.T., Lyde, M.D., Steers, W.N., Rusbult, C.E., Cox, C.L., Wexler, M.O.: Evaluating the Circumplexity of Interpersonal Traits and the Manifestation of Interpersonal Traits in Interpersonal Trust. Journal of Personality and Social Psychology 73(3), 610–623 (1997)
Gilbert, E.: Predicting Tie Strength in a New Medium. In: Proceedings of CSCW 2012 (2012)
Gilbert, E., Karahalios, K.: Predicting Tie Strength With Social Media. In: Proceedings of CHI (2009)
Gilbert, E., Karahalios, K., Sandvig, C.: The Network in the Garden: An Empirical Analysis of Social Media in Rural Life. In: Proceedings of CHI (2008)
Granovetter, M.S.: The Strength of Weak Ties. The American Journal of Socialogy 78(6), 1360–1380 (1973)
Hamiel, N., Moyer, S.: Satan Is On My Friends List: Attacking Social Networks. In: Black Hat Conference (2008)
Kittur, A., Chi, E.H., Suh, B.: Crowdsourcing User Studies with Mechanical Turk. In: Proceedings of CHI (2008)
Krackhardt, D.: The Strength of Strong Ties: The Importance of Philos in Organizations. In: Nohria, N., Eccles, R. (eds.) Networks and Organizations: Structure, Form, and Action, pp. 216–239 (1992)
Lin, N., Dayton, P.W., Greenwald, P.: Analyizing the Instrumental Use of Relations in the Context of Social Structure. Sociological Methods Research 7(2), 149–166
Lin, N., Ensel, W.M., Vaughn, J.C.: Social Resources and Strength of Ties: Structural Factors in Occupational Status Attainment. American Sociological Review 46(4), 393–405 (1981)
Mullet, K., Sano, D.: Designing Visual Interfaces: Communication Oriented Techniques. Prentice Hall (1994)
Newcomb, T.M.: The acquaintance process. Holt, Rinehart, and Winston (1961)
Ryan, T.: Getting in Bed with Robin Sage. In: Black Hat Conference (2010)
Shi, X., Adamic, L.A., Strauss, M.J.: Networks of Strong Ties. Physica A: Statistical Mechanics and its Applications 378(1), 33–47 (2007)
Steiner, P.: On the Internet, nobody knows you’re a dog. The New Yorker (July 1993)
Wellman, B., Wortley, S.: Different Strokes from Different Folks: Community Ties and Social Support. The American Journal of Sociology 96(3), 5538–5588 (1990)
Zipf, G.K.: Human behavior and the principle of least effort. Addison-Wesley Press (1949)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kim, T.HJ., Gligor, V., Guajardo, J., Hong, J., Perrig, A. (2013). Soulmate or Acquaintance? Visualizing Tie Strength for Trust Inference. In: Adams, A.A., Brenner, M., Smith, M. (eds) Financial Cryptography and Data Security. FC 2013. Lecture Notes in Computer Science, vol 7862. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41320-9_8
Download citation
DOI: https://doi.org/10.1007/978-3-642-41320-9_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-41319-3
Online ISBN: 978-3-642-41320-9
eBook Packages: Computer ScienceComputer Science (R0)