Abstract
The article researched into the fast fashion industry worldwide, specifically analyzing the success of Zara, H&M and Gap, followed by an overall analysis of B2C apparel online retailing in China. Then it demonstrates a case of a Chinese fast fashion online retailer, with relevant recommendations for its further prosperity proposed in the end.
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© 2013 Springer-Verlag Berlin Heidelberg
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Wei, Z., Zhou, L. (2013). E-Commerce Case Study of Fast Fashion Industry. In: Du, Z. (eds) Intelligence Computation and Evolutionary Computation. Advances in Intelligent Systems and Computing, vol 180. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31656-2_39
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DOI: https://doi.org/10.1007/978-3-642-31656-2_39
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31655-5
Online ISBN: 978-3-642-31656-2
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