Abstract
Using Internet for the purpose of promoting mass transport has already become a fact. That fact results first of all from the continuous and widespread access to websites, the global reach of the Internet, as well as low unit costs of promotion via Internet. That is why the organizers and operators (services providers) of urban transport develop and modernize their web services – which as a result become better and better – which include not only the information indispensable during the journey (about the line routes and tariffs), but also the widely understood promotion of collective transport services.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
References
7th UITP Conference on Automatic Fare Collection Towards a Single Market for Fare Collection. Conference Proceedings (material in electronic form - CD), Bologna (2004)
IT Solutions for Public Transport. Conference Proceedings, (material in electronic form CD), Karlsruhe (2008)
Kotler, P.: Marketing. Analiza, planowanie, wdrażanie i kontrola. Gebethner i Ska, Warszawa (1994)
Krzaczkowski, Ł.: Google transit - nowe podejście do informacji pasażerskiej. “Biuletyn Komunikacji Miejskiej” 94 (2007)
Marketing Best Practice. UITP Commission on Marketing & Product Development. UITP (2003)
Promocja, kampanie, konkursy społeczne KZK GOP, Katowice (2009) (unpublished materials in electronic form)
Przybyłowski, K., Hartley, S., Kerin, R., Rudelius, W.: Marketing. Dom Wydawniczy ABC (1988)
Turaj H.: Serwisy internetowe komunikacji miejskiej. “Komunikacja Publiczna” No. 1 (2010)
http://mapy.google.pl/intl/pl/landing/transit/text.html#eu (April 18, 2010)
http://shop.wienerlinien.at/ (April 18, 2010)
http://www.kzkgop.com.pl/informacje/archiwum/2008/66/index.php (April 18, 2010)
http://www.kzkgop.com.pl/kampanie/kanarek/ (April 18, 2010)
http://www.kzkgop.com.pl/kampanie/sznupek/ (April 18, 2010)
http://www.plusdial.com (April 18, 2010)
http://www.vdv.de/oepnv_themen/umwelt.html?pe_id=165 (April 18, 2010)
Witryna internetowa, http://www.zamienwoznabus.igkm.pl//index.php?option (April 15, 2010)
Wolański, M.: Odczarowywanie komunikacji- inspiracje i możliwości, Warszawa (2008) (unpublished materials in electronic form)
Mikulski, J.: Wizja rozwoju inteligentnych systemów transportowych w Polsce. Magazyn Autostrady 10, 34–40 (2009)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Dydkowski, G., Tomanek, R. (2010). The Role of Websites in Promoting Urban Public Transport. In: Mikulski, J. (eds) Transport Systems Telematics. TST 2010. Communications in Computer and Information Science, vol 104. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16472-9_14
Download citation
DOI: https://doi.org/10.1007/978-3-642-16472-9_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16471-2
Online ISBN: 978-3-642-16472-9
eBook Packages: Computer ScienceComputer Science (R0)