Abstract
This study investigates joint use of the satisfactions derived from leisure activities and from demographics to segment the market for leisure time services. These satisfactions, when experienced, represent affective benefits received by participants. To the extent these two types of variables can be found related to one another, public officials (and others) can develop programs to provide leisure services to serve these segments as jointly defined. In fact, the empirical results show that viable segments can be jointly characterized on the basis of demographics and these elements of the satisfactions experienced by consumers: Psychological, Educational, Relaxation, Physiological, and Aesthetic dimensions of satisfaction with leisure activities.
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© 2015 Academy of Marketing Science
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Bahn, K.D., Granzin, K.L. (2015). Segmenting the Market for Leisure Time Services. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_92
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DOI: https://doi.org/10.1007/978-3-319-17052-7_92
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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