Abstract
The recreation and leisure markets are important service marketing opportunities. The literature on leisure from several disciplines including anthropology, economics, finance, leisure, management, marketing, and sociology has been reviewed as it applies to leisure time allocation decisions. The literature has been examined on the basis of a person’s time orientation, and put into the Lane and Lindquist (1988) time classification system. The classification system includes income producing time, and four other subcategories of particular interest to those in the leisure and/or recreation markets: committed, (obligated and non-obligated) and uncommitted (planned and unplanned).
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Lane, P.M., Lindquist, J.D. (2015). Touring the Fourth Dimension: Leisure Time for Services Marketers. In: Thomas, E., Rao, S. (eds) Proceedings of the 1988 International Conference of Services Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17317-7_8
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