Abstract
The status of corrective advertising in Canada is at least five years behind the U.S. At the present time, corrective advertising as a legal remedy to deceptive advertising in Canada is about at the stage of the 1969 Campbell Soup Co. case in the U.S. However, recent occurrences in the corrective advertising area in Canada should alert Canadian marketers and politicians to review the implications of what has happened in the U.S. oyer the past ten years, as this may serve as a guide to what will be happening in Canada over the next five years.
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Faria, A.J., Mateja, P. (2015). Corrective Advertising: The Canadian Situation. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_60
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